Free custom web tools

Turn useful business knowledge into a tool visitors can use.

Build a guided decision tree, quiz, recommendation quiz, eligibility checker, checklist, or troubleshooting guide. Customize the text, publish a crawlable public page, and paste one responsive script into your website.

One tool of each type per verified account. Each tool can contain up to 10,000 characters.

Choose the right format

Six tools for six different customer tasks.

Guided decision trees narrow a choice

A guided decision tree asks one focused question at a time. An answer either leads to the next relevant question or produces a clear result. Use one when customers know their situation but do not know which service, page, department, or next step fits it. Good decision-tree writing uses plain answer labels, avoids dead ends, and explains why the result is appropriate.

Quizzes teach and check understanding

A quiz gives visitors a reason to engage with important information instead of only scanning it. Each question should test one idea, offer plausible choices, identify one correct answer, and provide a useful explanation. The result is most helpful when it shows the score without shaming the visitor and makes retrying easy.

Recommendation quizzes match needs to an offer

A product or service recommendation quiz translates preferences into a short list or a best-fit result. Use it when several valid options serve different needs. Ask only questions that change the recommendation, keep answer choices neutral, and explain the final match so the result feels trustworthy rather than promotional.

Eligibility checkers clarify requirements

An eligibility and requirement checker helps someone review prerequisites before booking, applying, or calling. Each yes-or-no requirement should be factual and easy to verify. State what is missing, offer a next step, and include a disclaimer when the checker cannot make a binding legal, financial, medical, safety, availability, or approval decision.

Checklists make preparation visible

A checklist turns a process into concrete actions and shows progress as tasks are completed. Start task names with verbs, keep optional details short, and group related work only when grouping makes a longer list easier to understand. Checklists are useful for appointments, onboarding, maintenance, events, document gathering, and aftercare.

Troubleshooting guides reduce repeated diagnostic questions

A troubleshooting guide starts with the simplest safe check, asks whether it solved the issue, and continues only when needed. Every step should describe the expected result and avoid instructions that require an unqualified visitor to take a safety risk. The final state should clearly explain how to contact a qualified person and what details to provide.

Search-friendly by design

Helpful content first, technical SEO underneath.

Every published tool has a descriptive public URL, unique page title, concise summary, canonical link, mobile-friendly layout, and crawlable text that describes its questions, choices, guidance, and outcomes. The embedded version is marked not to be indexed, which gives search engines one preferred public URL instead of competing copies.

The builder does not promise rankings or add unsupported quiz or checklist rich-result markup. Strong on-page SEO comes from naming the real customer task, writing original and current guidance, using the words customers naturally use, linking the tool from a relevant page on your website, and reviewing it whenever your services or requirements change.

Advertisements are separated from the interactive task. They should never cover a question, result, or button. The required File Words attribution uses descriptive anchor text related to the tool visitors are using.

Working examples

Try all six custom web tools.

These examples use the same responsive interaction engine as tools created in the dashboard. Nothing you select is submitted to File Words.

Example 1 of 6

Guided decision tree

Ask one focused question at a time and guide visitors to a clear next step or outcome.

Read all questions, choices, and guidance

1. What kind of help do you need today?

Choose the answer that best matches your goal.

  • I need a quick answer — Start with the FAQ: Use the searchable FAQ for hours, pricing basics, service areas, and other questions with a direct answer.
  • I need to complete a process — Continue to the next question

2. Do you want instructions or a preparation list?

Both options provide a clear next step.

  • Step-by-step instructions — Open the knowledge base: Choose the relevant guide and follow each section in order. Contact the team if your situation is unusual.
  • A preparation list — Use the checklist: Check off each item before the appointment so the team can begin without avoidable delays.
Example 2 of 6

Quiz

Teach, assess, or qualify understanding with scored questions and useful answer explanations.

Read all questions, choices, and guidance

1. Which page is best for one short, direct answer?

Choose one answer.

  • Choice: FAQ
  • Choice: Knowledge base
  • Choice: Contact form
  • Correct answer: FAQ
  • Explanation: An FAQ works well when a customer needs a concise answer to a question that comes up repeatedly.

2. What should a troubleshooting guide do first?

Think about visitor safety and effort.

  • Choice: Start with the safest simple check
  • Choice: Ask for payment details
  • Choice: Hide escalation information
  • Correct answer: Start with the safest simple check
  • Explanation: Troubleshooting should begin with low-risk checks and clearly explain when the visitor should stop and contact a person.
Example 3 of 6

Product or service recommendation quiz

Match visitor preferences to an appropriate product, package, or service and explain the recommendation.

Read all questions, choices, and guidance

Possible recommendations

  • Searchable FAQ: A good fit for short, frequently repeated questions that have one dependable answer.
  • Searchable knowledge base: A good fit for detailed processes, policies, setup instructions, and troubleshooting information.

1. How much explanation does your visitor usually need?

Choose the most common situation.

  • One or two short paragraphs — supports Searchable FAQ
  • Several ordered sections — supports Searchable knowledge base

2. What is the visitor trying to do?

Choose the closest match.

  • Confirm a fact before calling — supports Searchable FAQ
  • Complete a process correctly — supports Searchable knowledge base
Example 4 of 6

Eligibility and requirement checker

Help visitors review requirements before they call, book, apply, or gather documents.

Read all questions, choices, and guidance

1. Is your service address inside our published service area?

Check the service-area list before answering.

  • Answer needed: Yes
  • If not met: The address may be outside the current service area.

2. Can an adult be present during the appointment window?

An authorized adult must be able to provide access.

  • Answer needed: Yes
  • If not met: Arrange for an authorized adult before booking.

3. Is the requested work included in our current service list?

Unlisted work needs a manual review.

  • Answer needed: Yes
  • If not met: Contact the team so the request can be reviewed.

Important

This checker provides general guidance and is not a guarantee of eligibility, availability, or approval.

Example 5 of 6

Checklist

Turn preparation, onboarding, maintenance, or follow-up work into clear tasks with visible completion progress.

Read all questions, choices, and guidance

Before the visit

  • Confirm the appointment date and arrival window — Save the confirmation where it is easy to find.
  • Clear safe access to the work area — Move fragile items, pets, and avoidable obstacles.

Helpful information

  • Gather model numbers, photos, or prior service records — Relevant details can shorten diagnostic time.
  • Write down the main questions you want answered — Put the most important question first.
Example 6 of 6

Troubleshooting guide

Walk visitors through safe diagnostic steps and show when the problem is resolved or needs human help.

Read all questions, choices, and guidance

1. Check the simplest visible cause

Confirm the device is connected, switched on, and showing its normal status lights. Do not open a sealed or powered enclosure.

  • Did this resolve the problem?
  • If resolved: The issue appears resolved. Monitor it and contact support if it returns.

2. Restart using the documented procedure

Use the manufacturer-approved restart steps and wait for the full startup cycle to finish.

  • Is the device now working normally?
  • If resolved: The restart cleared the issue. Record any displayed error if it happens again.

3. Collect details for support

Write down the model, error message, when the issue began, and the checks already completed.

  • Do you have the details ready?
  • If resolved: Contact support with these details so the team can avoid repeating completed checks.

Contact the support team

The guided checks did not resolve the issue. Stop here and share the completed steps with a qualified team member.

Build a useful tool for the question customers ask next.

Verify your website once, customize up to six tool types, and copy each embed script from the same dashboard as your FAQ and knowledge base.

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